Search Engine Optimization Effects Website Traffic Numbers

How words that describe your products appear in Search Engines ranks, determines how easy it is for someone to find your site on the Internet. Although there is more to the process than just search engine position, being ranked for the appropriate keywords determines how targeted traffic is guided to your site. Improving your Search Engine rank can help generate new prospects by making your Web site easier to find. In searching for products, very few searchers go beyond the first or second page of results. If your pages are ranked after the first 30 search results, chances are, your ideal prospect will have given up and done another search before they find your product. Getting ranked number one in a search is desirable, but usually not necessary to get improved web site traffic. Having a number of search terms ranked in the top 30 is likely going to get you more traffic than having a single term ranked number one.

Search Engines and Directories

The term "search engine" is often used generically to describe anything that provides search results. How results are produced is radically different, depending upon the search vehicle that you use.

There are two different types of search vehicles: crawler-based and editor driven. Just about all Search Engines have at least a crawler-based component to deliver results. At one time a Search Engine was either crawler-based or editor driven, but today, very few of the strictly editor-driven directories survive. The perception seems to be, let me do the searching and let me decide what’s relevant from the search results so while editor driven results still show up, interspersed with crawler-based results, the exclusively editor driven directory has become in danger of extinction.

How do I get search results?

How a Search Engine Works

A Search Engine is a simple piece of software that takes whatever search term you type into it, and goes into its index and looks for that search term within the context of Web sites. After it’s found about a million or so occurrences of your search term, it compares the sites with a pattern that’s programmed into it (called an Algorithm), to determine which of the sites it has found, best matches its pre-programmed pattern. The best match is listed first in the result the second best match is listed second, and so on. . It’s really that simple!

All of this happens in split seconds, so the process sometimes gets overlooked. But this sorting process is critical to getting your site found on the Internet.

Search Engine Ranking and Indexing

The process of configuring your site so that it closely matches the pattern that Search Engines look for is called Web site optimization. But after the page is built and loaded onto the site, search engine ranking doesn’t happen immediately. Search Engines have spiders that patrol the Internet for new content and for revisions to existing content. Before you site can be ranked, it must be indexed. Sometimes this process can take a short time, sometimes it can take up to three months. One thing is for sure thought, on a site that is regularly updated and has existed for a longer period of time, changes are indexed at a much faster pace than a completely new Web site.